Strategic advertising and marketing is vital for start-ups wanting to get grip and drive development. If you're a founder struggling to stand out to your product or business, it's time to change your focus from product advancement to advertising and marketing strategy. With the best technique, you can properly get to and involve your target audienc

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

https://open.spotify.com/episode/0nTr2Y4rmxJbmP4KOtoQ1yThis is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e&m

In this interview, Mark Donnigan talks about why the CMO should work across the entire organization - the importance of category design and becoming the king of your market - why all marketing is demand generation.PODCAST TRANSCRIPT:Stacy Jones (00:01):Welcome to Marketing Mistakes And How To Avoid Them. I’m Stacy Jones, the founder of Influ

Mark Donnigan shared his B2B marketing secrets on the Hollywood Branded podcast. Mark is the Vice President of Marketing at Beamr, a company that leads in international, video software innovation. The two talk about the value of category design in marketing today, as well as how particular marketing methods and strategies can help generate sales an